Offline Marketing Specialist - Campus & UMKM Outreach

Join Mangrove Corp as an Offline Marketing Specialist and play a pivotal role in expanding our brand presence through strategic on-ground campaigns. This dynamic position focuses on campus engagement and UMKM (Micro, Small, and Medium Enterprises) outreach in DI Yogyakarta. You'll work closely with our team to develop and execute creative marketing strategies that drive brand awareness and customer engagement. This is an exciting opportunity to grow your career in the vibrant marketing landscape of Yogyakarta.

As an Offline Marketing Specialist, you'll be responsible for designing and implementing innovative marketing campaigns that resonate with our target audience. You'll engage with students and young professionals on campus, creating memorable experiences that leave a lasting impression. Additionally, you'll collaborate with local UMKM owners to promote our products and services, fostering strong community relationships.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and execute strategic offline marketing campaigns targeting campus students and UMKM owners in DI Yogyakarta.
• Engage with students and young professionals on campus, creating memorable experiences that drive brand awareness.
• Collaborate with local UMKM owners to promote our products and services, fostering strong community relationships.
• Conduct market research and analyze campaign performance to optimize future strategies.
• Utilize tools like Hootsuite and Buffer for social media scheduling and analytics.
• Create compelling content for print, digital, and outdoor media, ensuring brand consistency across all touchpoints.
• Manage and track campaign budgets, ensuring cost-effectiveness and ROI.
• Build and maintain strong relationships with key stakeholders, including campus representatives and UMKM owners.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in offline marketing, preferably in the FMCG or retail industry.
• Proficient in using social media platforms and marketing automation tools like Hootsuite and Buffer.
• Strong understanding of digital marketing principles and best practices.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships.
• Creative thinker with a passion for developing innovative marketing campaigns.
• Familiarity with the Yogyakarta market and local UMKM landscape is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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